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At the heart of why SMPL exists is the truth of Jeremiah 29:7: "Seek the welfare of the city where I have sent you… for in its welfare you will find your welfare."
The word translated as "welfare" is the Hebrew word shalom, which conveys a dual sense of peace and plenty. It describes life working the way God designed it to work, where both peace and plenty are experienced internally and externally, personally and communally.
SMPL is the small, practical response to seek peace and plenty for this generation. We exist to help people, near and far, experience peace at home and plenty from the meaningful work they do.
We want moms and dads to be better equipped to provide well for their families without sacrificing the peace their children need through their presence. In short, we help people win at work and home by creating meaning and margin for what matters most.
At the same time, we believe ultimate peace and lasting fulfillment are not found in systems, productivity, or success alone. True and complete shalom is only found through faith in Jesus Christ, who provides peace with God and plenty that extends beyond the here and now.
SMPL is not a replacement for that hope, but is a practical expression of it. Our communities flourish when families experience peace and plenty. That's why we aim to serve in ways that support full, holistic lives marked by purpose, presence, and steady progress toward what matters most.